Just like opening up a physical storefront, an e-commerce website should also be marketed and promoted in a variety of ways so that you can gain new customers.
The bad thing is that new online entrepreneurs do not know exactly what they need to do in order for that to happen. But, fortunately for you, I happen to have some handy tips to help you get started.
Today, I am going to talk about some simple ways you can market your new e-commerce website.
Have a Well-Developed SEO Strategy
An e-commerce website is also a website. That means that you can use SEO to your advantage. For those of you who do not know, SEO stands for Search Engine Optimization and it is just a set of strategies that you can do in order for your site to be discovered more readily by people who are searching for stuff.
Your aim here is to get at the top of the search engine results pages or SERP. Optimizing your website in such a way where you can gain the top spot means that you are going to get a lot of traffic to your website.
Have a Blog
Part of a good SEO strategy is writing content pieces, especially those that provide information about the products that you sell.
For instance, if you are selling men’s essentials such as shaves and shaving cream, then you can write articles about why they need to ensure that they have a consistent stock of these things.
Remember, your articles should not be written in a ‘salesy’ way, but rather, create it in a way that informs your customers (and potentially new ones as well).
Be Active on Social Media
In this day and age, having a social media presence can do wonders for your e-commerce website. You can create your online venture’s social media page complete with the information that your potential customers will need.
Now, what do you need to do in this account? Well, you can do plenty of things. You can post a link to your blog content pieces, you can post pictures of the products that you sell, and you can even do some event marketing where you will host certain events that new customers can join and win something.
Leverage social media to your advantage.
Just like having a brick and mortar shop, paid advertising can also be helpful in helping to promote your online business website.
Basically, you have a lot of choices. If you were to buy Facebook ads, for example, you will be charged by the number of views that the ads get. If you were to buy Google ads, it follows a PPC model wherein you will only be charged for every click.
Get Some Influencers
If you go to Youtube, for example, and type in any product reviews, you will get to see some people who are well-established in the niche- reviewing products.
These people are known as ‘influencers’ and you may want to get their services for you to promote your website. You can either give them free items or pay them a certain amount.